OAXA Eyewear
Empowers opticians and creators to design and produce custom acetate frames in-house—offering a smarter, small-batch alternative to overseas eyewear manufacturing.
Food Brands Aren’t Born Bold. They’re Built That Way.
At Brandettes, strategy isn’t a phase—it’s the foundation. We dig deep to uncover what makes your brand meaningful, memorable, and built to grow.
Whether you’re launching a clean-label snack or rebranding a legacy beverage, we craft food brand strategy that’s built to perform—from Whole Foods shelves to DTC carts. Our insights translate into clear, compelling positioning that speaks to taste, trust, and transparency.
From values-driven storytelling to shelf-ready messaging, we help food brands stand for something meaningful. We’ve supported refrigerated, frozen, and pantry brands in carving out white space, owning their niche, and growing loyalty with every bite.
Food Brand Strategy + Positioning Case Studies
Empowers opticians and creators to design and produce custom acetate frames in-house—offering a smarter, small-batch alternative to overseas eyewear manufacturing.
A one-stop outfitter for tradespeople and businesses that accelerates physical, emotional and commercial prosperity.
The #1 brand in vibrant, DIY hair color within the drug and mass market.
#1 Brand in mineral supplements
Brand positioning is the true heartbeat of a brand, it’s true core and reason for being. Brand positioning answers the question: What makes us different? It’s the foundation of what the brand stands for and who it serves- and how it truly stands out. Our food brand strategy consulting services develop brand positioning that captures the unique brand experience that helps any brand – your brand- stand out in a sea of same.
Brandettes offers food brand strategy consulting services to help position your brand for success, driving towards its ultimate goal. Just as your goals in life will change over time, so will your vision for your brand. A strong brand position keeps up with that evolution and “sticks.”
Whether your food, beverage or packaged product is ingredient-focused, centered on sustainability, or rooted in a specific niche, we craft our services to help establish your core consumer and create programs that truly resonate. Our food brand strategy consulting services will meet your short and long-term goals to help establish trust with your target audience, leaving enough space for flexibility as the market, consumers, and competitors change.
Our comprehensive research reviews in and out of market competitors and evaluates their positioning and branding to eliminate overlap
Brandettes’ unique process for positioning takes a data forward approach and marries it with lifestyle trends and dash of clever thinking. We work hard to carve out the white space for your brand
During our food brand strategy consulting services program, Brandettes will personalize your portfolio to promote your company’s identity and elevate its distinct personality. We know that an authentic story or identity will encourage your audience to instantly relate and trust your product or service, further encouraging loyalty and constant clicks.
During our brand strategy services process, we’ll track the competition to better understand what your specific market demands, lacks, and how we can highlight your uniqueness to maximize exposure (and sales) among the bustling crowd. We marry that research, most often, with a brand SEO audit to make sure we’re capturing keywords that are relevant to your target audience and can be part of your long-term performance marketing program. It’s really what sets our food brand strategy consulting services apart from other agencies.
Establishing a strong voice is key in connecting the target audience with the personality of the company. During our food brand strategy consulting services, Brandettes will review samples of your content to help establish a consistent voice that will align your ideal image to your carefully sought-out customer. We’ll ensure that our writers know how to put your ideas into action with memorable and engaging content. Finally, we’ll refine the tone to actively address current trends and changes in the market to make sure your image is fresh and never outdated. Voice is just one of the key areas we cover as a part of our comprehensive brand strategy services.
We will track and analyze current perceptions of your food or beverage product to understand who responds to your marketing messages. More importantly, we will understand who fails to respond and how we can garner interest among that missing but the desired audience, a key deliverable in our food brand strategy consulting services.
We’ll study trends and locate consumers who share core values with your message and utilize target audience identification profiling to support your food or beverage product in an engaging and meaningful way. Through connecting your ideas to the right demographic, we’ll ensure we fully understand your audience’s persona by outlining the challenges they face to better craft a genuine message that will resonate with them. All of our food brand strategy consulting services marry competitive research, audience identification and a smart keyword strategy- that’s the Brandettes difference!
We understand that just like people, no two brands are alike, no matter how many similarities they may share! Brandettes understand the importance of market differentiation and will actively use our food brand strategy consulting services to solidify the uniqueness of your product.
Our specialized approach will drive engagement among your consumers in the food and beverage industry. By using food brand strategy consulting services to identify how your product solves a particular problem or answers a need differently than your competitors, Brandettes will make sure more customers will take notice and remember who you are.
The idea behind storytelling is that the consumer is not purchasing a mere product but also the magnified history, mission, and emotion associated with the brand. Simply put, it’s the foundation of the entire brand experience. Our food brand strategy consulting services are designed to assist you in creating a story that will develop your brand’s unique voice and create snack-sized portions of your original story for your consumers to enjoy. We’ll carefully walk your audience through your custom-created journey.
The food brand strategy consulting services team at Brandettes will serve as your springboard for compelling creative storytelling. By customizing your inventive vision, Brandettes will assist you in elevating your product in each avenue of marketing to further solidify a top rank among the competition.
We offer a complete range of food brand strategy consulting services and positioning work to meet all of your needs. Schedule a 30-minute consultation to meet our team, review your goals and get started.
Brandettes is a branding strategy consulting services agency focused on consumer packaged goods brands (CPG), your ideal partner for making your food, beauty, natural product or lifestyle brand stand out from the crowd.
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