Simply put, is the opportunity to create white space, chart a new path or introduce a new category. As a beauty product development agency, Brandettes is focused on helping brands like yours find and build a leadership position within the white space. It’s not only about developing something new and original, it’s also about taking what’s already there and making it significantly better. While there are many beauty brands on the market you may not be the first to enter a category. However, with a great beauty product development agency and some serious marketing savvy, yours can be the brand to improve upon an idea and capture that coveted market leader position.

Benchmark innovation is a challenge no matter what industry you’re in, especially within CPG. Shelves are crowded and there’s a lot of noise, it’s true. As we work with brands, our beauty product development agency finds a competitive audit essential to identifying viable white space in the pursuit of product innovation. We use data, combined with our beauty industry expertise and a healthy dose of trend research to uncover and drive forward opportunities for true innovation.

And that’s just the development side. On the customer side, we know there is a barrage of info coming at them from a multitude of digital channels. Constantly changing customer expectations is something our beauty product development agency navigates regularly. In many categories, the info overload and crowded market are fueling a demand for greater personalization, or the ability to market, advertise to, and even develop goods or services that suit individual consumer preferences. These market shifts and pressures continue to throw brands off their game — driving uncertainty and reactivity rather than deep understanding and responsiveness. That’s where Brandettes comes in. As a beauty product development agency, we know the customer and their needs are changing, and it’s our job to come to the table with actionable solutions.