Brand Development

Brands Aren’t Born Bold. They’re Built That Way.

At Brandettes, strategy isn’t a phase—it’s the foundation. We dig deep to uncover what makes your brand meaningful, memorable, and built to grow.

Brand Development

brand strategy positioning services

Turn Insights Into Impact

Whether you’re launching something new or reinventing what’s next, we craft brand strategy that’s rooted in insight, built for performance, and sharp enough to cut through the noise. No fluff, no guesswork—just clear direction that drives results.

Make Noise, Mean More

Anyone can grab attention—few make it count. We help brands turn bold moves into lasting impact with strategy that’s as meaningful as it is memorable. We are, and will forever be, sales-focused marketers.

trace mineral drops cpg brand marketing agency

Brand Development Case Studies

OAXA Eyewear

Empowers opticians and creators to design and produce custom acetate frames in-house—offering a smarter, small-batch alternative to overseas eyewear manufacturing.

Purpose Built

A one-stop outfitter for tradespeople and businesses that accelerates physical, emotional and commercial prosperity.

Splat Hair Color

The #1 brand in vibrant, DIY hair color within the drug and mass market.

Trace Minerals

#1 Brand in mineral supplements

Pursue Bars

Fueling Adventures with Pursue Bars

Omnilux

Award-winning work for the leaders in LED

Apricot Lane Farms Lemonade

Award-winning Fresh Beverage Program

Korean Packaged Foods + Sauces

Korean Sauces Get a Pop Culture Twist

Mantl

Redefining Men’s Wellness Through Skincare

CLICS

Game-Changing Color Innovation

Let's Build Together

Need text here

Crafting a brand to stand out in a sea of the same takes hard work and a lot of heart. Brand positioning, naming and the product itself all ladder up to a complete brand experience, and if done well, connect with your core consumer in a way that’s meaningful, moving and actionable.

At Brandettes, we take a full circle approach to brand development that’s informed by data, industry insights and emotion. Whether your product or service is ingredient-focused, centered on sustainability, or rooted in a specific niche, we craft our services to help establish your core consumer and create programs that truly resonate.

Brand Development Services

Brand Strategy + Positioning

Brand Development

Copywriting + Naming

Brand Development

Product Development

Brand Development

OAXA Eyewear

Empowers opticians and creators to design and produce custom acetate frames in-house—offering a smarter, small-batch alternative to overseas eyewear manufacturing.

Purpose Built

A one-stop outfitter for tradespeople and businesses that accelerates physical, emotional and commercial prosperity.

Splat Hair Color

The #1 brand in vibrant, DIY hair color within the drug and mass market.

Trace Minerals

#1 Brand in mineral supplements

Pursue Bars

Fueling Adventures with Pursue Bars

Omnilux

Award-winning work for the leaders in LED

Apricot Lane Farms Lemonade

Award-winning Fresh Beverage Program

Korean Packaged Foods + Sauces

Korean Sauces Get a Pop Culture Twist

Mantl

Redefining Men’s Wellness Through Skincare

CLICS

Game-Changing Color Innovation