Beauty Copywriting + Naming

Break Through the Babble

At Brandettes, we craft names and messaging that resonate. From naming new brands to amplifying brand voice, we focus on simplifying with clarity to cut through the clutter.

Beauty Copywriting + Naming

Beauty Content Creation Agency

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Language That Lands

From naming prestige skincare SKUs to crafting voice guides for vibrant hair color brands, we write to resonate—with copy that converts and language that lingers.. We translate strategy into names, taglines, and brand voice that cut through the noise and connect on a deeper level. No filler. Just words that work hard.

Say It Boldly, Say It Better

Attention is easy. Meaning is everything. We craft language that not only grabs attention but drives action—anchored in strategy and built to sell. Whether it’s naming shades for a 40-SKU hair color range or writing claim-driven packaging copy for dermatologist-developed skincare, we’ve done it—and won awards for it.

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Beauty Copywriting + Naming Case Studies

OAXA Eyewear

Empowers opticians and creators to design and produce custom acetate frames in-house—offering a smarter, small-batch alternative to overseas eyewear manufacturing.

Purpose Built

A one-stop outfitter for tradespeople and businesses that accelerates physical, emotional and commercial prosperity.

Splat Hair Color

The #1 brand in vibrant, DIY hair color within the drug and mass market.

Trace Minerals

#1 Brand in mineral supplements

Pursue Bars

Fueling Adventures with Pursue Bars

Omnilux

Award-winning work for the leaders in LED

Apricot Lane Farms Lemonade

Award-winning Fresh Beverage Program

Korean Packaged Foods + Sauces

Korean Sauces Get a Pop Culture Twist

Mantl

Redefining Men’s Wellness Through Skincare

CLICS

Game-Changing Color Innovation

Ready to build the next beauty mega brand?

Let’s start with a chat

In today’s market, it is important to have a strong presence within the beauty industry to reach your target audience. What you say and how you say it will help capture your consumer’s attention with precise messaging. Having compelling content and a name that helps express your core mission is an integral part of marketing your beauty brand.

Brandettes is your ultimate beauty content creation agency offering quality copywriting services for your brand and business. Professional copywriting is the first step in communicating clearly and in a compelling way. Brands can’t always hire an in-house copywriter, so hiring a beauty content creation agency, such as Brandettes, can prove to be the best solution. As marketers, Brandettes can provide highly unique copy and content material that best suits your brand. Our copywriting and naming services include various types of copywriting which can range from website copywriting, product packaging copywriting, product or service naming, email newsletters, and much more. We get creative and we have fun with it.

Our Services Include

Content Strategy

As a content creation agency, Brandettes works to understand your goals and the competitive landscape to develop a customized content strategy for your CPG brand

Copywriting

Developing a compelling brand voice is essential. Our copywriting and naming services are comprehensive, and our content creation agency capabilities are nearly limitless for project-based or ongoing support

Brand / Product Naming

Brandettes’ product development agency dives deep into industry trends, competitive data, and customer insights to uncover white space and opportunities

Brand Positioning

After conducting a thorough keyword audit, Brandettes content creation agency employs our unique discovery process to position your brand to be as impactful and SEO-smart as possible.

Ready to start something great?

Let’s schedule an intro call

Pre-launch startup?

As a beauty content creation agency, we understand how overwhelming it can be to develop compelling copy to establish your brand’s voice and messaging from the get-go. Positioning your brand amongst your competitors is essential to have the right foot forward when you’re entering the marketplace. Brandettes is committed to helping you build the image of your brand with unique copy so you can capture the attention of your audience. As we work with you and your goals, we’ll strategize a plan to ensure the content we’re creating is meaningful and on target with your vision.

Established brand ready to evolve?

Brandettes is committed to bringing you new and fresh ideas that are compelling and impactful. As experienced marketers, combined with our copywriting skills we’ll produce valuable brand copy, helping to take your brand to the next level. Our team of beauty content creation agency experts can help you outline your goals and strategize a content plan that is effective.

Hiring a professional beauty content creation agency to work on your copywriting can also save you valuable time and resources. You’ll be able to focus on your core business and doing what you’re passionate about. We will work alongside you and your team to help facilitate all aspects of the project. More times than not, we will have an in-depth understanding of your business or industry which can allow us to write in a way that better relates to your target audience. It’s a win-win situation!

About Our Process

Why is having strong copy important for my brand?

Consumers have a barrage of information coming at them from a multitude of channels. Information overload and a crowded beauty market demand greater personalization in a brand’s copy. Good copywriting should reflect the values that your brand holds while creating a lasting impact on your consumers. You can achieve this by having content that is clear, compact, and concise. Clearly communicating what your brand stands for allows your audience to see themselves in your brand. It’s what differentiates you from your competition.

As a beauty content creation agency, we understand the image that you want to put forward and work to create that image through unique storytelling content. The content we develop will reflect your brand image through tone, language, and relatability. As skilled marketing and content professionals, Brandettes’ team of experts is here to help make this possible.

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What process does Brandettes use for naming a brand?

A great name can play an important role in a brand. It is what resonates with a consumer and helps you stand out from the competition. Brandettes uses a strategic process to help you discover a unique brand name. We start with outlining what your name should represent and what you want to be best known for. This is helpful as you can also identify your brand identity along with your brand vision and mission. After compiling a list and having a better idea what name resonates best for your brand, we then do an SEO audit. After a thorough SEO audit and brand positioning work, we help craft a name that communicates your brand position, ethos, feel and is targeted to the right demographic. It’s creative and tactical.

As many new beauty brands evolve in the marketplace, it is important to start searching for trademarks early. As part of the brand naming process, we will do an initial trademark search and can then work with your legal team to thoroughly research any conflicts during the naming process.

Brandettes’ beauty content creation agency is here every step of the way. We’ll guide you through our proven naming process until you find a name that best resonates with your brand.

How can Brandettes help support our overall brand messaging needs?

Outsourcing your brand messaging and copywriting to Brandettes’ beauty content creation agency can bring countless benefits and cost savings. Working with us can alleviate significant pressure on your team and brand. Our team of experts, including chemists, designers and manufacturing partners are accountable to our shared goals and objectives, and we bring our beauty content creation agency expertise to the table to drive progress.

In our experience, outsourcing your copywriting needs to a beauty content creation agency, such as Brandettes, can save on expenses related to hiring your own team. By delegating your projects to experts, you can streamline your efforts and time to other aspects of your business. This can essentially maximize your productivity and output while saving money on operational costs.

Another benefit to hiring Brandettes to support your brand messaging needs is that you will receive a fresh perspective. Even in-house marketing professionals can get stuck in a creative rut when they continue doing what they have always done. Brandettes strives to get ahead of what’s new. We love to get creative by pushing the envelope by thinking outside the box.

Ready to hire your beauty content creation agency?

Brandettes offers a complete range of outsourced marketing services to meet all of your brand and product needs. Schedule a 30-minute consultation to meet our team, review your goals and get started.

Brandettes is a branding marketing agency focused on consumer packaged goods brands (CPG), your ideal partner for making your food, beauty, natural product or lifestyle brand stand out from the crowd.