Media buying is the process of selecting and placing ads in front of your ideal audiences at just about any given moment. There are many different ways that this can be done by your beauty media buying agency, but they all center around one goal: getting people who would love to buy something seen by them right when their attention needs compelling others into action.
The right tactics for any beauty media buying agency to employ depends on the brand, but typically a cross-channel approach is best. Channels can include but not be limited to:
When looking to convert, including public relations and media-related testimonials in advertising works well and is a clever approach. Creating content, designing social media posts and creating videos is not only suggested, but an essential tactic a beauty media buying agency like Brandettes, employs. Additionally, retargeting ads, geo-fencing, keyword and contextual advertising and landing pages that generate leads for your brand are an important part of the paid media experience and tactics your beauty media buying agency would absolutely recommend.
As you follow up on leads (with a big thank you to your beauty media buying agency, wink wink) and turn those leads into new customers, media buying and planning can help to keep your brand top of mind. Tactics that deliver value to the customer and educate them on what helps your brand stand out amongst the competition are important. Tactics can include:
Employing any marketing tactics without a sound strategy is, in this beauty media buying agency’s playbook, a waste of time and resources. An effective and measurable strategy must be employed to generate positive results. Each brand’s media buying strategy must demonstrate value to the brand and company. It must extend beyond the simple act of buying ad space. Strategizing which channels will have the most impact on the audience while ensuring the advertiser pays the lowest possible costs is the ultimate goal of a good media buying strategy, one that Brandettes employs as your beauty media buying agency of choice.
The end goal of any strong strategy is to enable the brand to control (or minimize) the ad spend, and at the same time maximize conversions. In some cases, programmatic advertising may be ideal to employ as it takes all the hassle of negotiating with publishers, and automatically chooses the best ads for a publisher and the best space for advertisers. As your beauty media buying agency of record, Brandettes will plan out the best program to meet your brand’s ultimate set of objectives.
Media buying and planning fall into the same category, but they’re two different processes. In media purchasing (or “buying”), our beauty media buying agency team focuses on getting as many impressions from the right audience at the lowest cost during a campaign. Media planning is the act of planning out that campaign- it’s more strategic. The strategies we employ as your beauty media buying agency could involve a keyword focus, channel focus or seasonal push. Our comprehensive planning phase will bring to light strategic thinking behind campaigns that can be distributed through various channels such as TV ads or billboards etc.
Beauty media buying agency planners must decide which means will work best to target specific groups.
During the onboarding stage, Brandettes beauty media buying agency conducts in-depth research and planning of the advertising strategy- we like to call it an audit. Our digital team will evaluate a wide range of criteria including keywords, target audience, the advertising budget, and the campaign goals in order to select the best channel to buy ad space.
We offer comprehensive beauty media buying services to meet all of your brand and product needs. Schedule a 30-minute consultation to meet our team, review your goals and get started.
Brandettes is a branding agency focused on consumer packaged goods brands (CPG), your ideal partner for making your food, beauty, natural product or lifestyle brand stand out from the crowd.
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