CLICS is a game changer in the world of professional beauty. Created by two serial innovators, the brand is the perfect marriage of creativity and technology, with a business model that changes the relationship between salon and brand. One of the most exciting brands in professional beauty today, Brandettes supported the brand’s early development through launch.
With CLICS’ innovation at the forefront, Brandettes worked with the founders to form a complete brand strategy. The target audience development here was key- our 20+ years working in professional beauty armed us with the experience and knowledge needed to create a warm, inviting brand persona to uniquely appeal to licensed hairdressers and salon owners.
Focusing on CLICS unique packaging needs for permanent hair color, we worked with several different graphic design resources to color code and execute the unique canister label designs, giving each sku its own unique punch.
The not-so-sexy side of developing the brand (but exceptionally important), we were happy to support Team CLICS in navigating the accurate transition of INCI, stability testing, regulatory compliance, UPC designation and production design.
From overarching brand presentations to marketing support (both on and offline), we created a uniquely creative and educational voice to help showcase CLICS’ groundbreaking innovation and first-of-its-kind business model.
From digital first initiatives to in-person regional education events, Brandettes designed a tactical cross channel marketing program to support the overarching brand strategy that was far reaching, yet highly specialized. Bringing forward the founder’s unique vision and commitment to the industry was key, as well as strategizing opportunities to build relationships with current and prospective salons.
To support website, social media and pre-launch event activations, Brandettes provided creative content and digital media to quench the thirst of CLICS growing creative community. Colorful and full of fully-saturated images and rich textures, we helped to amplify the CLICS vision and engage the brand’s rapidly developing national audience.
“We have been lucky enough to have Brandettes as our guidepost for all things marketing for several years. In that time Nikola has provided great direction and leadership, bringing new ideas followed up with effective execution. Nikola is a seasoned executive that has helped create a clear framework for CLICS brand identity. I highly recommend her for strategic and tactical marketing support.”
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