Apricot Lane Farms is a 214-acre certified organic, biodynamic and regenerative organic farm located in Moorpark, California. Founded by Molly and John Chester in 2011, the farm is the realization of their collective vision to connect food and ecosystems, believing that our health and that of our planet relies on a biodiverse, symbiotic system. They are also the farm and film team behind the multi-award-winning documentary film, The Biggest Little Farm.
A longtime client of Brandettes, we work on a wide variety of projects- from product development to social media marketing and website development. Through this seamless partnership, we’re able to capture the essence of the farm but also stay productive while helping to grow their community to more than half a million across all social channels.
With an emphasis on creating a website that would allow visitors to experience the farm as if they were there in-person, our 2021 site refresh brought in additional interactive and e-commerce features, social media integration, and high-priority educational content as well.
Collaborating with Amy Risley at Risley Studio, we created a customized and responsive design, powered by WordPress, that would allow for easy updates and accommodate the farm’s evolution.
From social media to website development, product development and media relations, Brandettes is proud to be a full-service resource for the farm. In the years that we’ve worked with them, their growth has skyrocketed, and they now have a loyal following that spans the globe.
Our strategic approach to media buying has evolved as the farm’s needs have changed. In the beginning, we channeled an awareness mindset to grow the audience and build buzz. As the community and product lines have grown, so has our strategy and focus on conversion and campaign profitability.
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