Reinventing Leisure Wear

Incognito Fashion Startup

When brand initiatives are pre-launch or the brand doesn’t want to tip off the competition, we include their case study “incognito”.

Powered by a game-changing idea and a flair for design, two dynamic entrepreneurs approached Brandettes to help them bring their new brand idea to life. A fresh take on leisurewear, the duo’s concept was a major WOW from the start!

Keyword Optimization, Brand Strategy + Positioning, Branding + Graphic Design, Cross-Channel Marketing

Industry

Fashion + Lifestyle

Services

Brand Development

Marketing

Brand Strategy + Positioning

To help define the brand position, Brandettes conducted a brief keyword audit and audience profile for the potential opportunity. We leveraged the research to outline a compelling brand position, target audience profiles and campaign taglines to help the entrepreneurs express their vision. A mood board and creative direction was put together based on the duo’s initial sketches, then brought to life through a sunny SoCal photo shoot.

Cross-Channel Marketing

The brand’s unique distribution strategy dictated a defined approach to sales and marketing support. To help the founder’s get their concept pre-launch buy-in, Brandettes created a comprehensive sales deck to share a 360 degree look at the brand and its go-to market strategy.

Looking to outsource your marketing?

Brandettes’ team of experts can systemize your marketing, developing strategies and tactics to grow your brand through collaboration. From cross-channel marketing plans to media creation, our unique headache-free program allows you to focus on what you do best. Schedule a 30-minute consultation to meet our team, review your goals and get started. Brandettes is a branding agency focused on consumer packaged goods brands (CPG), your ideal partner for making your food, beauty, natural product or lifestyle brand stand out from the crowd.